In addition to page status and ad account performance, we’re now also monitoring your dealer’s pixel health by evaluating when the percentage of matched VDP views drops below a certain threshold. This is a critical metric in ensuring that retargeting within AIA is operating correctly. These reports are still internal but we are actively developing UIs to expose the data to you!
The Facebook Advertising dashboard is here! This is a full rollout but we’re releasing this new feature in a beta capacity so please be mindful that there may still be issues. We are actively prioritizing any noted bugs and welcome your feedback! We plan to add new stats to this report throughout the remainder of the year.
Leads and Interactions are now separated in different event categories within Google Analytics to make it easier to evaluate performance, create goals and compare Facebook data
You can now opt your dealers out of Marketplace when onboarding them to Pro and Ultimate
We’ve updated our entire platform to use Facebook’s Marketing API v4.0 ensuring that we’re in line with their product roadboard -- believe it or not we’ll be updating to 5.0 very soon!
We’ve backfilled all advertising metrics for all campaigns under managed accounts from Jan 1, 2019 on. This will ensure you’re able to do more with our new Facebook Advertising reports!
We’ve updated our dynamic number insertion script to ensure that it only evaluates displayed numbers and numbers within tel: and sms: links to ensure consistency
Inventory monitoring UIs are in the works and should be released in a beta capacity to select resellers inside of November
We’re extremely excited to announce that our VDP interstitials are nearing alpha release and will be piloted with select independent dealerships. We’re currently targeting December for a full release. Please contact your representative to see if you are eligible for our pilot.