Landing Page Views (LPV): The # of times a person clicked on an ad link and successfully loaded the destination webpage or Instant Experience.
Cost Per Landing Page Views (CPLPV): = (total $ spent / # of landing page views)
What is the difference between a “Unique Outbound Click” and a “Landing Page View”? “Unique Outbound Clicks” disregard what happens after someone clicks on an ad link (whether the user immediately closes the window etc); while “Landing Page Views” only consider clicks where the destination webpage or instant experience successfully loads.
Total Leads: The sum of on and off-Facebook leads.