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  1. BuyerBridge
  2. Metrics & Reporting

Metrics & Reporting

Learn how to measure and report on Facebook, Instagram, Messenger, and Facebook Marketplace.

Leads

  • What is the difference between on-Facebook and off-Facebook Leads?
  • What are off-Facebook Leads / Website Leads & How are They Tracked?
  • What are on-Facebook Leads / Lead Ads / Lead Forms & How are They Tracked?
  • Tracked Web Lead Widgets

Offline Events

  • How to Use the New Offline Event Uploader Tool
  • Sales Matchbacks / Offline Conversions - Metrics Defined

Metrics Defined

  • Facebook Advertising Metrics Defined
  • Unique Clicks vs Link Clicks vs Outbound Clicks
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