BuyerBridge automatically roles out a new Google Analytics account with new Facebook Ad rollouts. This includes EventFlow data including user interactions such as page scroll, and lead events. A "Goal" is also setup to help report on all traffic sources.
This allows businesses to track event data across all traffic sources, not just Facebook, to help advertisers better manage events trackable by Google Analytics.
Note: events such as on-Facebook Leads, on-Facebook video views, and Messenger interactions will not be tracked by Google Analytics and advertisers should use GA as one way, not the only way, to help manage the traffic they are buying.
If you want to add BuyerBridge EventFlow data added to an existing Google Analytics account, follow the How to Setup Google Analytics Goals article.
- How to Setup Google Analytics Goals
- What are off-Facebook Leads / Website Leads & How are They Tracked?