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What are on-Facebook Leads / Lead Ads / Lead Forms & How are They Tracked?
Q. What is considered an on-Facebook Lead or “Lead (Form)”?
An on-Facebook Lead Form (aka Lead Ad) is a form that is submitted on Facebook from the ad.This is generated when a shopper/Facebook user clicks on the ad and presses submit on the prepopulated form from the ad.
After they press submit the lead is then sent to the advertisers CRM or lead destination the advertiser has provided in the BuyerBridge Lead Destination for their account.